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Showing posts with the label student lifecycle crm

Reducing First-Year Attrition: The Role of Early Engagement in the Student Lifecycle

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  First-year student attrition remains a pressing concern for colleges and universities worldwide. The transition from high school to higher education can be overwhelming, and institutions that fail to foster a sense of connection early on often see students disengage and disappear before their second year begins. To reduce first-year student attrition, institutions must strategically invest in early student engagement, laying a foundation of belonging, support, and proactive communication from the very start. The First-Year Dropout Challenge Attrition during the first year is influenced by a combination of academic, social, emotional, and financial challenges. Students may struggle to navigate unfamiliar systems, feel isolated in a new environment, or question their academic readiness. Without meaningful support and connections, many opt to withdraw before completing their first year. This early departure has long-term consequences, as it impacts institutional revenue, retention m...

Why Your CRM Alone Isn’t Enough: Integrating the Full Student Lifecycle for Better Outcomes

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In an era where student expectations are rising and higher education institutions face growing pressure to improve outcomes, many universities have adopted Customer Relationship Management (CRM) systems to streamline admissions and manage prospective student interactions. While CRMs are undeniably valuable for the recruitment phase, relying solely on them to manage the entire student journey is a critical misstep. To truly drive student success, institutions must shift from isolated solutions to an integrated student lifecycle approach that supports students from first inquiry through to alumni engagement. The Role of CRM in Higher Education CRM platforms play a vital role in higher education , particularly during the recruitment and enrollment phases. These systems help institutions manage communication with prospects, track application statuses, automate workflows, and provide insights into recruitment pipelines. CRMs enable admissions teams to personalize outreach, identify high-val...