Understanding the Student Journey: How It Affects Retention and Success
The student journey is a multifaceted experience that begins well before a student sets foot on campus and extends far beyond their graduation day. For universities aiming to improve student retention and success, understanding the entire journey—from the initial point of interest through post-graduation—is crucial. Each phase of this journey represents a unique opportunity for universities to engage with their students, address their needs, and ultimately ensure their success. This article explores the stages of the student journey and their impact on retention, providing actionable insights for university leaders. 1. Recruitment: The First Impression Recruitment marks the beginning of the student journey. It’s where potential students learn about an institution and envision themselves as part of its community. Universities that successfully communicate their values, culture, and the unique opportunities they offer are more likely to attract students who are a good fit. Clear and...